JOYFUL POUR CAFE
A brand identity developed for Joyful Pour, including a logo and a printed magazine. The project extends the coffee shop's mission of bringing people together by creating a publication that showcases local stories, artwork and community features. The magazine offers a more personal, tangible way for customers to connect with the brand beyond the cafe.
Inspired by a refined, posh editorial aesthetic, the layout combines elegant composition with expressive typography to create contrast and balance with illustrated food and drinks.
To give the publication a more personal, playful and distinctive character while still reflecting the cafe’s premium yet welcoming atmosphere, I focused on illustration and typography rather than photography. Featuring customer stories, local artwork, brewing tips, menus and upcoming events, the magazine increases brand visibility and celebrates the local community.
I designed the front cover with a full plate that everyone is digging into, symbolising how I want readers to dive into the zine.
The empty plate on the final page completes this playful concept, reflecting the idea of enjoying every part of the cafe’s stories, food and local community.
