JOYFUL POUR
A complete brand identity was developed for Joyful Pour, including a logo and a printed magazine. The project extends the coffee shop's mission of bringing people together by creating a publication that showcases local stories, artwork and community features. The magazine offers a more personal, tangible way for customers to connect with the brand beyond the cafe.
Branding, Typography, Layout & Composition, Image & illustration management, InDesign, Logo design
Inspired by a refined, posh editorial aesthetic, the layout combines elegant composition with expressive typography to create contrast and balance with illustrated food and drinks. To give the publication a more personal, playful and distinctive character while still reflecting the cafe’s premium yet welcoming atmosphere, I focused more on illustrations and typography rather than photographs. Featuring customer stories, local artwork, brewing tips, menus and upcoming events, the magazine increases brand visibility and celebrates the local community.
