UNIQLO THE SECOND CHAPTER
Transforming UNIQLO's printed magazines into a second life communication tool by recycling unsold or returned magazines into small, collectible zines. These zines will educate customers about UNIQLO's sustainability commitments while demonstrating circular design in action.
Editorial Design, Layout & Composition, Storytelling, Post Processing
The Second Chapter is a sustainability initiative for UNIQLO that gives discarded magazines a new life by transforming them into handmade paper and educational zines.
The project aims to reduce paper waste while raising awareness of UNIQLO's commitment to sustainability, encouraging customers to see waste as the beginning of a new story rather than the end of one. Using a traditional paper making process, recycled magazines are repurposed into zines that share stories about garment longevity, responsible production, and circular design.
The initiative also extends beyond print through monthly workshops, where customers are invited to bring old magazines and paper waste to learn paper making, collage, and simple bookbinding techniques. By combining education with hands on creativity, the project fosters a stronger connection between customers and UNIQLO's environmental values while promoting more mindful consumption.