Graphic designer and illustrator with a passion for creating ideas that communicate, engage and leave an impression.
My practice sits across branding, advertising, illustration and art direction, with a particular interest in concept led design and visual storytelling. I enjoy exploring how creative ideas can be developed into distinctive visual identities, campaigns and experiences that are both visually compelling and purposeful. I have developed experience responding to briefs, shaping creative concepts and producing work across a range of visual formats. I’m particularly interested in the relationship between image, typography and narrative and in finding unexpected visual approaches to communicate an idea.
KSENIJA
A CURATED LOOK AT MY RECENT PROJECTS
UNIQLO - THE SECOND CHAPTER
Can waste become something worth collecting? Transforming UNIQLO's printed magazines into a second life communication tool by recycling unsold or returned magazines into small, collectible zines.
EASTER WORKSHOP
What makes a handmade celebration feel truly special? Promoting a small easter egg decorating workshop by capturing the essence of the experience through beautiful, organic looking images that reflect the handmade and sustainable nature of the event.
POSTER EXPERIMENTATION
A striking poster series exploring diverse typographic and compositional approaches.
Advertisement / Art Direction
Editorial / Graphic Design / Illustration / Logo Design
Graphic Design / Art Direction / Advertisement
Graphic Design / Typography / Illustration
COVER ART FOR ROCKET GIRL SOUNDTRACK
Can an illustration capture the feeling of a song? An illustrative music cover that reflects the emotion, mood and story of Rocket Girl and the style of composer Davy Bridgwood.
Illustration / Conceptualization and Storytelling
CROSSROADS MUSIC FESTIVAL 2025
Creating a visual identity and promotional suite for a grassroots music festival celebrating Cricklewood’s cultural diversity. The materials needed to feel vibrant, inclusive, and adaptable across print, digital, and outdoor formats.
Advertisement, Design, Typography
MOONCAKE FESTIVAL
What remains when Mid-Autumn is stripped down to its boldest forms? A bold, minimalist photo series capturing the Mid-Autumn Festival through simplified forms and strict primary color palette.
Editorial / Storytelling
JOYFUL POUR MAGAZINE
How can design capture the feeling of a coffee community? A modern visual identity and magazine concept designed to bring the coffee shop and its community closer together.