CROSSROADS MUSIC FESTIVAL
Working with the Cricklewood Town Team in partnership with Crossroads Productions, I was tasked in creating a visual identity and promotional suite for a grassroots music festival celebrating Cricklewood’s cultural diversity. The materials needed to feel vibrant, inclusive and adaptable across print, digital, and outdoor formats.
Composition, Typography, Hierarchy, Layout Principles, Pre-Press, Colour Management
Inspired by themes of unity and cultural diversity, the visual identity celebrates Cricklewood's multicultural community through a bold palette of red, yellow and blue, representing energy, warmth, and connection. A cohesive set of promotional materials including posters and a one page event guide was designed for both print and digital use using playful typography, strong compositions and a consistent visual system. The layouts were adapted for a range of formats from large outdoor posters to community noticeboards and takeaway flyers, ensuring clear communication across every touchpoint. By balancing vibrant eye catching graphics with accessible information, the campaign captures the grassroots spirit of the festival while giving it a bold, city scale presence that appeals to both local residents and new audiences.
Photos from the festival by Paul Gilbey, Sabrina Parker, Gong studio
