JOYFUL POUR - EDITORIAL DESIGN
Typography, Layout & Composition, Image & illustration management, InDesign
THE BRIEF
Client/Brand: Joyful Pour, Coffee Shop
Objective: To extend the coffee shop’s mission of fostering human connection by launching a physical magazine that deepens the connection between the shop and its community.
THE CONCEPT
Joyful Pour was created as a space for people to slow down and connect over a cup of coffee. The Joyful Pour Magazine continues this vision, a tangible expression of the brand’s values, featuring local stories, art, and shared experiences. In an increasingly digital world, it offers a personal, tactile way to communicate and connect.
THE EXECUTION
A printed, thoughtfully designed magazine available in-store and through select partners. Content includes customer stories, barista features, local art, brewing tips, menus, and community events all of which are created to suit a minimalist aesthetic reflecting the in store experience. Distributed with purchases, in store tables, and local venues, with open calls for community submissions and collaborations to keep it authentically people driven.
